Carl Soriano Photography Last updated: July 5, 2026

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Carl Soriano Photography ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. This policy applies to carlsphotos.com, our social media lead forms and advertising, and our client booking and delivery systems.
 

If you have questions about this policy, contact us at studio@carlsphotos.com.
 

1. Information We Collect

Information you provide directly:

• Name, email address, phone number, and mailing address

• Event or session details (date, location, type of session)

• Payment and billing information (processed by our third-party booking platform, not stored by us directly)

• Any messages, questions, or details you share with us through contact forms, lead ads, or email
   

Information collected through advertising:

• If you submit an Instant Form (Lead Ad) through Facebook or Instagram, Meta shares the information you provide in that form with us (typically name, email, and phone number).

• We may use tracking technologies (such as the Meta Pixel and Google Ads tracking) on our website to measure ad performance and show relevant ads to past visitors. These tools may collect data about your visits to our site, such as pages viewed and actions taken.
   

Information collected at events (facial recognition / biometric identifiers):

• At select events, we may use SpotMyPhotos or similar real-time photo delivery services that use facial detection technology to help attendees find and receive their own photos.

• Use of this technology is opt-in: attendees choose to participate, and biometric identifiers (such as a facial scan used to match photos) are collected only with consent, in accordance with Washington's biometric privacy law (RCW 19.375).

• Photos collected through this opt-in process are not used to train artificial intelligence models.
   

Information from cookies and similar technologies:

• Our website may use cookies to remember preferences, understand site traffic, and support advertising tools described above.
   

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and provide quotes

• Schedule, manage, and deliver photography sessions

• Process payments and contracts through our booking platform

• Deliver photo galleries

• Send appointment reminders, session details, and (with your consent) marketing communications

• Measure and improve our advertising campaigns

• Comply with legal obligations

We do not sell your personal information.
 

3. How We Share Information

We share information with trusted service providers who help us run our business, including:

• HoneyBook — contracts, invoicing, and scheduling

• Pixieset / ShootProof — online gallery delivery

• SpotMyPhotos — opt-in, real-time event photo delivery using facial detection

• Our chosen professional print lab (for clients who order prints or products)

• Meta (Facebook/Instagram) and Google Ads — advertising and lead form delivery

These providers may access personal information only as needed to perform their services and are not permitted to use it for their own independent purposes, except as described in their own privacy policies (for example, Meta's and Google's use of data for advertising measurement).
 

We may also disclose information if required by law or to protect our rights, property, or safety, or that of others.
 

4. Your Choices

• Opt out of marketing emails or texts at any time by using the unsubscribe link or contacting us directly.

• Opt out of ad tracking through your browser or device settings, or through Meta's and Google's ad preference tools.

• Decline event facial-detection photo delivery — participation is always optional, and standard photography services are still available if you choose not to participate.

• Request access, correction, or deletion of personal information we hold about you by emailing studio@carlsphotos.com.
   

5. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, including ongoing client relationships, legal or tax recordkeeping, and as required by our contracts and service providers.
 

6. Children's Privacy

Our services are intended for individuals who are 18 years or older or families booking sessions on behalf of minors. We do not knowingly collect personal information directly from children through our lead forms or website.
 

7. Security

We use reasonable administrative and technical safeguards to protect the information we collect. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
 

8. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision. Continued use of our services after changes take effect constitutes acceptance of the updated policy.
 

9. Contact Us

Carl Soriano Photography Maple Valley, WA studio@carlsphotos.com carlsphotos.com

This policy is a starting template based on the tools and services currently used by Carl Soriano Photography. It is not a substitute for legal advice. Given the use of biometric/facial-detection technology at events (SpotMyPhotos), we recommend a licensed attorney review this policy — particularly the biometric disclosure section — before use with government-adjacent or large-scale events, to confirm full compliance with Washington's biometric privacy law and any applicable state laws in areas where you shoot.